Brand Design Academic Course

Philly Aids Thrift – Brand Design Academic Course

The course focused on the creation of a brand identity system introducing the fundamental steps in conceiving, designing, and implementing an effective brand identity. I created a new brand identity for the non-profit company Philly Aids Thrift. This was for my learning process only and not distributed for public usage. Philadelphia AIDS Thrift is incorporated in Pennsylvania as a non-profit business. Founded in 1973, Giovanni's Room was one of the first bookstores to sell lesbian and gay books. It then expanded to become Philly Aids Thrift in 2005.

Click here to view the Brand Guidelines Booklet.