The course focused on the creation of a brand identity system introducing the fundamental steps in conceiving, designing, and implementing an effective brand identity. I created a new brand identity for the non-profit company Philly Aids Thrift. This was for my learning process only and not distributed for public usage.

Philadelphia AIDS Thrift is incorporated in Pennsylvania as a non-profit business. Founded in 1973, Giovanni's Room was one of the first bookstores to sell lesbian and gay books. It then expanded to become Philly Aids Thrift in 2005.